About Shari
"Think of yourself as a freelancer."
That’s what my senior seminar professor told my class during one of his lectures. I have always carried his advice with me throughout my career.
I was freelancing before calling myself a freelancer. As a communications major, I paid attention to the emergence of social media platforms like MySpace, Facebook, and Twitter. I knew they would significantly impact the PR strategies I was learning how to develop in school.
Starting my lifestyle and entertainment site GRAE New York, I experienced this firsthand. A few months in, entertainment and fashion companies contacted me. My freelance career began with me assisting them with their digital marketing projects. I wrote sponsored blog and social media posts for contests, TV shows like Pretty Little Liars and Gossip Girl, events like Comic-Con and pop-up shops, and products like shoes, DVDs, and soundtracks. This experience opened my eyes even more to what was possible in the digital space.
I learned I would need to carve my own path.
Entering the job market in the middle of a recession, entry level positions were few and far between. I learned I would need to carve my own path. I became a contributing writer for Pink & Black Magazine and Style Mode Magazine. I also developed campaigns for product and service-based companies and marketing firms.
I loved seeing the results of my work. Media placements, increased sales, and event attendance were major wins. Helping brands build positive relationships with their audiences was also a big achievement.
After a few years I traded in freelance for full-time at a design firm. I learned a great deal about advertising, experiential marketing, and organizational communication. When the company closed for good I pivoted once again.
Currently I am a Digital Content Specialist and Freelance Writer. All my experiences have given me a unique perspective from which to draw upon. Despite the evolution of the industry, a few things remain unchanged:
- Have a clear vision
- Understand your audience
- Tailor your strategy and revise as needed
- Your copy and content should reflect all the above
If you’re in need of someone to assist with your brand story or marketing strategy, don’t hesitate to contact me.
